Question

Please do a SWOT ANALYSIS on SUNPOWER. a solar energy company

Please do a SWOT ANALYSIS on SUNPOWER. a solar energy company

Homework Answers

Answer #1

S U N P O W E R

Introduction

          Sun Power Corporation is US Corporation into the design and manufacturing of solar panels, headquartered in California. With a revenue of $1.576 billion (2016) is one of the leading [players in the solar industry. It was incorporated in 1985 by a Stanford professor. It holds a diversified portfolio in residential, commercial and utility solar energy markets. It offers the world's highest efficiency solar panels featuring its unique technology asnd the company holds more than 750 patents in solar technology

SWOT

Strengths

  • A huge number of patents offering it directs advantage over competitors in terms of innovation, and efficient solar panels. Product warranty is quite high compared to competitors showing the quality of products
  • A highly skilled workforce with employees from leading colleges including Ivy leagues.
  • Sun Power Corporation also makes huge efforts in training and motivating these employees
  • Brand equity- it enjoys being one of the global leaders in the solar industry
  • a strong base of suppliers across the globe offering string supply chain capabilities
  • Strong distribution community – It has a strong distribution network across the globe.
  • Good Performance in new markets

Weakness

  • The company has not been utilizing its brand equity to enter Asian markets with huge potentials like India and China
  • Lack of investment in R&D and new technologies.
  • An absence of breakthrough innovation from the company. It has been essentially improving upon it original product –Maxeon cell
  • Poor Returns on investments–the revenue has been decreasing with negative cash flow and poor ROI, possibly due to many acquisitions in the recent past
  • Poor demand forecasting and high inventory
  • Limited diversification outside core business

   Opportunities

  • New environmental policies across the globe favor a booming solar market
  • Huge opportunities in India, China and Brazil
  • Free trade agreements offer new opportunities for expansions across the globe
  • Lower inflation rate enables good credit possibilities
  • Its patented technologies open up new possibilities to compete against competitors especially in underdeveloped markets
  • Acquisition of new technology companies and their patents. Gives opportunities for inorganic growth and rapid technology progression

Threats

  • High costs in developing countries
  • Increasing competition as many players want to enter the booming industry
  • Exposure to currency fluctuations
  • Rising raw material costs
  • Too many acquisitions affecting cash reserves( another company Sun Edison went bankrupt because of too many acquisitions )
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