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Do an SWOT (strengths, weaknesses, opportunities, and threats) ANALYSIS on Nutella, ways to market and create...

Do an SWOT (strengths, weaknesses, opportunities, and threats) ANALYSIS on Nutella, ways to market and create a new product, such as a new idea or better version.

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Answer #1

Strengths

  • Strong presence in the Italian and other global market.
  • Appropriate Business model
  • Ethical values in palm oil producer
  • Good management structure
  • Strong capital structure
  • Quality offerings in palm oil and milk powder items
  • Huge production capacity for global demand.

Weaknesses

  • Low market share in global business
  • Less profit margin
  • Lack of diversification
  • Fail to meet customer expectations on many occasions.
  • Lack of organic or own distribution channel or   market presence in Global market

Opportunities

  • Option to diversify its the business in unrelated segments
  • Making its online and global presence
  • To run its presence in unrelated business portfolios like food processing and many more.
  • It can launch new product with choclate ingradients.
  • It should change its packaging.

Threats

  • Competitors like Justin, Hershey, Cadbury, etc.
  • Dynamic business environment
  • Consumer perception about cheap electronic offerings on online store
  • Legal forces in retail.
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