Question

Do an SWOT (strengths, weaknesses, opportunities, and threats) ANALYSIS on Nutella, ways to market and create...

Do an SWOT (strengths, weaknesses, opportunities, and threats) ANALYSIS on Nutella, ways to market and create a new product, such as a new idea or better version.

Homework Answers

Answer #1

Strengths

  • Strong presence in the Italian and other global market.
  • Appropriate Business model
  • Ethical values in palm oil producer
  • Good management structure
  • Strong capital structure
  • Quality offerings in palm oil and milk powder items
  • Huge production capacity for global demand.

Weaknesses

  • Low market share in global business
  • Less profit margin
  • Lack of diversification
  • Fail to meet customer expectations on many occasions.
  • Lack of organic or own distribution channel or   market presence in Global market

Opportunities

  • Option to diversify its the business in unrelated segments
  • Making its online and global presence
  • To run its presence in unrelated business portfolios like food processing and many more.
  • It can launch new product with choclate ingradients.
  • It should change its packaging.

Threats

  • Competitors like Justin, Hershey, Cadbury, etc.
  • Dynamic business environment
  • Consumer perception about cheap electronic offerings on online store
  • Legal forces in retail.
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