Question

Detailed SWOT Analysis of Starbucks

Answer 1

Strengths:

1. Strong financial performance
2. Strong brand image
3. Global reach with great supply chain
4. Business is diversified with its subsidiaries

Weaknesses:

1. Heavily dependent on its main and key input
2. Higher price points
3. Most products are with generalized standards
4. Product range is limited

Opportunities:

1. Expand its supplier network
2. Expansion into markets which are still emerging
3. Diversification of the product mix
4. Have alliances and partnerships

Threats:

1. Competition from low-cost coffee sellers
2. Price rises of coffee beans
3. Challenges of its global supply chain
4. Trademark and copyright infringements