Question

Please provide a comprehensive SWOT analysis about NIKE COMPANY. Please list at least two (2) strengths,...

Please provide a comprehensive SWOT analysis about NIKE COMPANY. Please list at least two (2) strengths, three weaknesses, three threats and three opportunities. Please relate your analysis back to the marketing environment factors – which factors that would be a threat? Opportunity? Strengths? Weakness?

Homework Answers

Answer #1

This assessment will provide a comprehensive SWOT analysis of the Nike company.

Strengths:

1. Strong brand awareness:

Nike has keen brand awareness, and its brand is easy to recognize. Nike has also captured a significant amount of global athletic footwear.

2. Low manufacturing cost:

Nike has a low manufacturing cost in the foreign countries. Many developing countries manufacturing Nike shoe footwear, including China, India, Brazil, and Argentina.

Weaknesses:

1. Poor labor conditions in the foreign markets:

Nike has persistently getting targeted for their poor labor conditions, including Low wages and unsafe working conditions.

2. Dependency on the US market:

Nike relies on the US market to a considerable extent in terms of revenues and sales. Nike needs to get it changed to improve as depending on a single country might not be the best situation.

3. Lawsuits:

The company has undergone various lawsuits regarding toxic culture for women, and the employees have also claimed that their company has violated equal pay act for women, and they are doing discrimination based on gender.

Opportunities:

1. Emerging markets:

there are various opportunities for Nike because of emerging markets like India, China, and Brazil, which are flourishing gradually. Nike can look forward to mushroom in those countries.

2. Creative and innovative products:

Nike has an opportunity to reach its technology in association with health and fitness like wearable technology that would monitor the physical activities.

3. Efficient integration:

Nike undergo developing a more streamlined and efficient supply chain by acquiring a few independent manufacturers or making some on its own.

Threats:

1. Increased competitive pressure: the company still has much competition from its fellow rivals like Adidas and Reebok. As a result, the company has to spend a lot on marketing and advertising.

2. Currency foreign exchange risks:

Nike deals with many countries, and the company has to undergo some foreign exchange risks.

3. Counterfeit products:

the risk of counterfeit products has become more prominent for the Nike as the company deals globally. Many merchandisers of Nike's counterfeit products at lower prices, which can turn is the image of the brand.

If we Relate the above analysis to the marketing environmental factors, we can see that both would be quite familiar.

The threat would be marketing budget pressure because of increased competitive pressure.

Opportunities would be in innovation in their product and services and new emerging markets.

Strength would be the keen brand awareness, and superior marketing capability is because of Reliance on digital marketing.

Furthermore, weakness would be e a threat to the brand image because of lawsuits and working conditions. The company also has to spend much money on hiring professionals in their advertisement.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to perform a...
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great starting point to perform a strategic assessment for a company. For this discussion, select a local firm and conduct a SWOT analysis. You may want to interview the owner / manager to gain more insights. Describe at least two of each: strengths, weaknesses, opportunities, and threats. Based on your analysis, generate at least one possible strategic action to reduce risk and at least one possible strategic action to capitalize...
Recall that in a SWOT analysis, the Strengths and Weaknesses are internal. This means that the...
Recall that in a SWOT analysis, the Strengths and Weaknesses are internal. This means that the organization has more control over these factors. The opportunities and threats are external, meaning that they have little to no influence over them. Read the following case study and provide three strengths, weaknesses, opportunities, and threats (each) for Athlete’s Warehouse. Provide an analysis of each of these, including the justification for why you chose them. Case Study: Howse, B. (1992). Athlete's warehouse (A). Atlantic...
What are your thoughts about the validity of a strengths, weaknesses, opportunities, and threats (SWOT) analysis...
What are your thoughts about the validity of a strengths, weaknesses, opportunities, and threats (SWOT) analysis in strategic planning?
BUS314 - Marketing Management A) A SWOT analysis identifies a firm's strengths, weaknesses, opportunities and threats....
BUS314 - Marketing Management A) A SWOT analysis identifies a firm's strengths, weaknesses, opportunities and threats. Consider where you work or our university. Identify at least one item for each condition in SWOT. For example, e-Commerce might give your company an opportunity to expand to different markets. However, lacking modern technology might be a weakness. B). The American Marketing Association provides a set of ethical values for its members. Marketers have a professional responsibility to maintain the highest of ethical...
Which statements about the situation analysis are wrong? A. Business portfolio analysis is used to make...
Which statements about the situation analysis are wrong? A. Business portfolio analysis is used to make an enterprise's investment, development or withdrawal decisions. B. SWOT analysis is an analysis that reveals the values ​​of the business's products. C. SWOT analysis that explores the strengths and weaknesses of the business and opportunities and threats in the external environment. D. Situation analysis consists of business portfolio analysis and SWOT analysis. E. Shows where the business's marketing program is, how it works, and...
As noted in your reading, SWOT analysis is a common business tool, designed to recognize and...
As noted in your reading, SWOT analysis is a common business tool, designed to recognize and take account of a medical practice's strengths, weaknesses, opportunities, and threats. It's essentially a structured way to look at both your internal company culture and your external business environment as you implement a strategic plan. However, it's not the only tool out there you can use to analyze these factors. There are other alternatives to SWOT~ expand on one other method of organizational analysis...
QUESTION 11 Strategic alternatives, if adopted, always require substantial change within the organization. always require substantial...
QUESTION 11 Strategic alternatives, if adopted, always require substantial change within the organization. always require substantial resources for implementation. may fail. All of the above. 1 points    QUESTION 12 Strength-threat alternatives are always offensive in nature. True False 1 points    QUESTION 13 The SWOT analysis precedes the SW/OT matrix. True False 1 points    QUESTION 14 The first step in the strategy formulation process is the SW/OT matrix. True False 1 points    QUESTION 15 The foundation for...
Please provide an Internal Environment Analysis for Apple Inc. including the following: a. The Organization’s Resources,...
Please provide an Internal Environment Analysis for Apple Inc. including the following: a. The Organization’s Resources, Capabilities, Core Competencies, Distinctive Competencies (or Competitive Advantages: determine using the Four Criteria Test), and Supply and Distribution Chains should be addressed. b. Financials – Key business financial strength statistics (e.g. liquidity); identify any significant trends (5 year; include competitor figures where relevant). c. Note: The concepts of Strengths, Weaknesses, Opportunities and Threats should be addressed somewhere in the paper, but necessarily as a...
You are to conduct a SWOT analysis for the company and product/service. Make sure that the...
You are to conduct a SWOT analysis for the company and product/service. Make sure that the SWOT includes an assessment of the e-marketing environment. Identify data and information that could benefit the company and describe at least two marketing research projects to gather and analyze that data. Analyze the specific legal and ethical issues that face the company in the e-marketing environment and provide a summary of your analysis.  
MGT 321 W18                         Written SWOT Analysis             &nbsp
MGT 321 W18                         Written SWOT Analysis                                     40 Points The SWOT Analysis Report is DUE ON the MIDNIGHT of 2nd May 2018! PLEASE UPLOAD YOUR WORD DOC in “Assignments” Link on CANVAS! The written SWOT analysis is about the McDonald’s Corporation. All the information required for the SWOT analysis is in this document. The report should be not more than 3 pages, single spaced 12 point. THIS ASSIGNMENT MIRRORS TO SOME EXTENT THE SWOT ANALYSIS OF ROBIN HOOD WE DID...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT