Question

SWOT analysis for the company Theranos Inc.

Answer 1

SWOT Analysis for Theranos.

Strength- 1) Unique disruptive technology- provides competitive advantage over the industry.

2) Fast Turn Around Time (TAT).

3) Lower cost to consumers.

4) Less blood need (No long needles).

5) Consumer focussed.

Weakness- 1) Litigation & regulations.

2) New technology in an established industry.

3) Difficult for scientific society to understand technology- Questions Accuracy.

4) Customer not aware of blood tests.

5) Limited accessibility (mainly in Wargreens).

Opportunities- 1) Offer Theranos products in more locations.

2) Provide better transparency.

3) Global growth opportunity (India & China).

4) Doctors may not be aware of low cost testing.

Threats- 1) Push-back from the traditional method of drawing blood.

2) Many competitors in the market.

3) Highly regulated industry- FDA approval needed.

4) Lack of transparency with their technology.