Question

For an organisation of your choice recommend a suitable use of e-marketing tools. (E-business)

Answer 1

E-marketing tools can be of great help in acquiring new customers for a business in today's day and age. The onset of the Covid-19 pandemic across the world has only further emphasized this point. In a world that is increasingly being forced to maintain social distancing and avoid public places, e-marketing tools are likely to play a vital role in the growth of businesses in the foreseeable future.

An organization for which I will recommend the use of e-marketing tools is the Indian food delivery start-up company, Zomato. As people have been forced to confine themselves to the four walls of their home and even work from home in most case, the need for the door to door delivery services is only going to proliferate. This presents an ideal scenario for a food delivery company like Zomato to leverage the power of the digital platforms and expand their reach to a larger section of the food delivery market. The company needs to focus on its tech-savvy target demography of 18-35-year-olds by engaging with them on social media platforms such as Facebook, Instagram, and Twitter. This will increase their visibility and attract the focus of youngsters who like their food to be delivered at home. Furthermore, they can use SEO techniques to target keywords related to food and find out prospective customers who are looking for home delivery of food. They can also send out periodic reminders on the smartphones of its customers which will keep them updated with the latest offers and services.