Question

Evaluate Twitter and Instagram as tools for branding a not for profit charity organisation. With reference to marketing/branding theory, what are the positives and negatives of their use in this case? (International students may use a comparable social media channel from their country.)

Answer 1

Twitter and Instagram can be very effective tools for branding a not for profit charity organization. As, today’s world is a digital world, where most of the people are using one or other social media platform. Out of which, twitter and Instagram are two of the biggest platforms. And, hence, they would be quite useful in branding a not for profit charity organization.

Some of the positives are:

1. It will be useful in creating awareness about any social campaign for a not for profit organization.
2. It will be helpful in communicating the message to its audience.
3. It will save money.
4. It would help in getting new customers and make the brand more visible.
5. Through engagement with its audience, it would help in creating brand awareness.

Some of the negatives are:

1. Time-consuming.
2. May get negative responses or feedbacks on twitter and Instagram, resulting in damage to the brand.