Question

Evaluate Twitter and Instagram as tools for branding a not for profit charity organisation. With reference...

Evaluate Twitter and Instagram as tools for branding a not for profit charity organisation. With reference to marketing/branding theory, what are the positives and negatives of their use in this case? (International students may use a comparable social media channel from their country.)

Homework Answers

Answer #1

Twitter and Instagram can be very effective tools for branding a not for profit charity organization. As, today’s world is a digital world, where most of the people are using one or other social media platform. Out of which, twitter and Instagram are two of the biggest platforms. And, hence, they would be quite useful in branding a not for profit charity organization.

Some of the positives are:

  1. It will be useful in creating awareness about any social campaign for a not for profit organization.
  2. It will be helpful in communicating the message to its audience.
  3. It will save money.
  4. It would help in getting new customers and make the brand more visible.
  5. Through engagement with its audience, it would help in creating brand awareness.

Some of the negatives are:

  1. Time-consuming.
  2. May get negative responses or feedbacks on twitter and Instagram, resulting in damage to the brand.
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Case stydy - customers Businesses of all sizes are finding Facebook, Twitter, and other social media...
Case stydy - customers Businesses of all sizes are finding Facebook, Twitter, and other social media to be powerful tools for engaging customers, amplifying product messages, discovering trends and influencers, building brand awareness, and taking action on customer requests and recommendations. Half of all Twitter users recommend products in their tweets. About 1.6 billion people use Facebook, and more than 30 million businesses have active brand pages, enabling users to interact with the brand through blogs, comment pages, contests, and...
CASE STUDY - Customers Businesses of all sizes are finding Facebook, Twitter, and other social media...
CASE STUDY - Customers Businesses of all sizes are finding Facebook, Twitter, and other social media to be powerful tools for engaging customers, amplifying product messages, discovering trends and influencers, building brand awareness, and taking action on customer requests and recommendations. Half of all Twitter users recommend products in their tweets. About 1.6 billion people use Facebook, and more than 30 million businesses have active brand pages, enabling users to interact with the brand through blogs, comment pages, contests, and...
My topic is Apple (Mac Pro) ECON 207 – Fall 2020 Managerial Economics Term Presentation Suppose...
My topic is Apple (Mac Pro) ECON 207 – Fall 2020 Managerial Economics Term Presentation Suppose you are the manager of one of the following products: Smartphone (such as iPhone, Samsung Galaxy, etc) Social networking website (such as Facebook, Instagram, Twitter, etc) Some other product that is familiar to most students Make a presentation analyzing how to sustain and improve your company’s profit. You should consider (Using a smartphone as an example): Market structures: competition from other companies Consumers’ preferences:...
The traditional communication process has undergone a transformation, evolving from a one-to-many structure to many-to-many. This...
The traditional communication process has undergone a transformation, evolving from a one-to-many structure to many-to-many. This evolution was made possible by the emergence of the Internet as a medium, which changed the way companies connect with their consumers (Hoffman & Novak, 1996), and opening space for new behaviors based on interactions and experiences (Lamberton & Stephen, 2016). This change has even generated a questioning about the future of traditional advertising (Kumar & Gupta, 2016; Schultz, 2016) since companies must deal...
Case 4b: Consultancy research for a not for profit organisation Karen Handley, Oxford Brookes University Thomas’s...
Case 4b: Consultancy research for a not for profit organisation Karen Handley, Oxford Brookes University Thomas’s work placement is at a management consultancy firm, Spectrum, which provides strategic and financial advice to organisations in the UK not-for-profit (NFP) sector. The NFP sector has different segments, the largest of which includes organisations which have a public interest objective, and which are known as charities. These are typically organisations dedicated to improving the quality of life for specific groups or individuals (e.g....
2. SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to...
2. SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to be used as a basis for class discussion rather than as an illustration of the effective or ineffective handling of an administrative situation. The name of the company is disguised. INTRODUCTION In light of demographic concerns, in 2012, the Japanese government initiated an effort to change the work environment in order to secure the workforce of the future. Japan is world renowned for its...
:  Infiniti decided to use Formula One car racing (F1) sponsorship to increase their brand awareness.  Top management...
:  Infiniti decided to use Formula One car racing (F1) sponsorship to increase their brand awareness.  Top management at Infinity knew upfront that increasing market share in a global market would not be easy, especially in a highly competitive market segment such as luxury cars.  Infiniti decided to embark on an aggressive global growth strategy driven by new products, market expansion and a globally consistent brand image.  It created a marketing strategy aimed to improve awareness of the brand and highlight the superiority of...
3 SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to...
3 SECURING THE WORKFORCE Diversity management in X-tech, a Japanese organisation This case is intended to be used as a basis for class discussion rather than as an illustration of the effective or ineffective handling of an administrative situation. The name of the company is disguised. INTRODUCTION In light of demographic concerns, in 2012, the Japanese government initiated an effort to change the work environment in order to secure the workforce of the future. Japan is world renowned for its...
Case Study: Freeman-Brown Private School (FBPS), based in Illinois, was founded in 1944 by the Brown...
Case Study: Freeman-Brown Private School (FBPS), based in Illinois, was founded in 1944 by the Brown and Freeman families. Over the years, the school acquired a reputation as a leading academic institution with an advanced curriculum. Parents described the school as having a highly performing academic environment that provided a rigorous curriculum while fostering a safe, family-oriented atmosphere in a place where community was valued. Not surprisingly, the student population grew and the school opened multiple campuses in the metropolitan...
Item 1 In the case below, the original source material is given along with a sample...
Item 1 In the case below, the original source material is given along with a sample of student work. Determine the type of plagiarism by clicking the appropriate radio button. Original Source Material Student Version A communication channel is the means by which messages get from one individual to another. The nature of the information-exchange relationship between a pair of individuals determines the conditions under which a source will or will not transmit the innovation to the receiver and the...