Question

1. How can an ad create a desire?
2. Why might an advertiser seek to create a desire?
3. Make the case that ads that create desires violate a consumer’s basic rights.
4. Why might a consumer want advertisers to create desires?
5. What is a viral ad?

Answer 1

An ad can create a desire by projecting positive and useful features of a product. It requires content as well as presentation to make a great ad that creates a desire.

Advertiser seeks to create a desire to attract consumers towards buying the products thus increase sales revenues.

There might be cases where ads that create desires violate a consumer's basic rights like hiding the low quality of a product and involving in puffery with tall claims of its effectiveness eg. detergents which clear toughest stains, ant-dandruff shampoos etc.

Consumer wants advertisers to create desires to feel good about a product to make a purchase decision; they want hear all positive things about a product.

Viral ad is an advertisement spread through social networks in a viral manner i.e. spread quickly to huge number of people.