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what can we control as marketers?

what can we control as marketers?

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Answer #1

We can control the 4P's of marketing:

1. Price: We can lower the price, compare the price with a relevant competitor and cite emotional benefits and physical benefits to increase/decrease the price.

2. Promotion: We can provide discounts/promotions/cashbacks/add-on offers.

3. Place: We can control where and how the product will be available, whether in general stores or big marts, in small villages/towns or big cities.

4. Product: We can decide the SKU size of the product, e.g., 1/2/3/4/5ml sachets for something like a shampoo, or 50/100/200/500/1000gm sackets/packets of sugar, etc

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