Question

Dove's advertisement brainstormed marketers. We should be open minded. There are a lot embedded concepts for marketing communications. Marketing, like other disciplines, is evolving all the time. Is there a concept/practice in the 4 Ps of marketing you want to challenge? and please justify how your counter-intuitive proposal can benefit the firm and/or the customers.

Answer 1

The 4 Ps of marketing namely product, price ,place and promotion explains the marketing of a product perfectly. Bu tin this global market environment there 4 ps are not enough to explain a product and some more features needs to be added . One such feature is the process management and people of that area. The product must be around people who would prefer that product .The process of manufacturing and advertising the product must be modified according to the current situations and this gives a modern touch to the product. When people and the modern techniques are combined with the 4 ps the prodcut will definately get the success the company is looking for and the customers will also get the product they are looking for which is a very rare combination.