Question

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers?

Answer 1

Consumer attitudes plays an important role for marketers to study it helps to understand the the attitude of the consumer to buy a product they must have to be ensure about the need and wants of the customers so that they can design and product and policy according to the attitudes of the consumer.

Attitude can be easily changed by the marketers by focusing on their Outlook and the lifestyle and the most important factor that has changed the attitude of the consumer is the good behaviour with the consumer.

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