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3-10. What is a positioning strategy? What are some ways marketers can position their products? Cite...

3-10. What is a positioning strategy? What are some ways marketers can position their products? Cite any examples that have captured your attention? Has it changed with the outbreak of COVID-19?

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Answer #1

Positioning strategy is when organisation choose key areas of focus to developing customer perception of product.

Marketers position their product using positive word of mouth advertising, referral marketing, Print, Social Media, Radio, TV, Out lf Home, and Public relations.

Recently, GSK based Horlicks has changed its pisitioning from an energy drink to immunity booster amidst Covid19 pandemic and has now focussed on ingredients branding. The product distribution and marketing has enormously gained after Covid19 outbreak which has caught attention with catchy advertising.

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