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Describe one way in which marketers at Nike can engage in social media, then describe the...

  1. Describe one way in which marketers at Nike can engage in social media, then describe the advantages and challenges of it.
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One way in which marketers of Nike get to involve with social media is that marketers can get to promote their product using videos which can be posted in social website such as Facebook and this can reach a lot of customers because social media is something that is widely used. Determining advantages of this because the platform which they chose is highly cost effective and also can reach millions of people on the whole. However there are certain challenges of it where it cannot be ensured that whether Nike is reaching its target customers are not. Also we must keep in mind about their brand value before going to such promotional tools.

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