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Discuss the statement “marketers don’t create needs; needs preexist marketers.” Can marketing efforts change consumers’ needs?...

Discuss the statement “marketers don’t create needs; needs preexist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can they arouse consumer needs? If yes, how?

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Answer #1

Human psychology strives for continuous transition from necessity to comfort to luxury. needs pre exist in the market in the form of basic desires / wants which are targeted by marketeers and satisfied by way of constant innovation and improvisation along with advertisements and promotions. For instance, concept of music has evolved drastically in the recent times. From gramophones to cassette players to Walkman to i pods and now the ease of availability of music in smart phones signifies that though the basic want is music marketers have created demand for products like Walkman, i pods and i phones leading to an overall value creation. Thus, marketing efforts have influenced consumer needs.

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