Question

How is international marketing promotional strategy different from domestic marketing promotional strategy? Consider not just messaging and promotion but product, pricing, culture and distribution.

Answer 1

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The international marketing promotional strategy is different from domestic marketing strategy because domestic marketing deals with a single national market but international marketing deals with several types of markets.

The International marketing portion strategies are quite more complicated and investment requirements also higher, the risk is higher. In international marketing promotions, targeted need to understand about the national laws which are a different per nation so the strategies should make on that basis but in the domestic marketing promotion there is no problem of different laws, in international marketing promotional, in international marketing, several factors are acting as a barrier such that social influence, legal issues, demographics, and political conditions, natural environment, etc.

In international marketing, some strategies for communication in the promotion as a push strategy and pull strategy. Promotion strategies as uniform brand names, similar products, standard advertising messages, synchronized price, sales campaign used to promotion.

For the promotion of a product in the international market, different slogans are used for attracting the customers in different markets and in domestic marketing only a single slogan used for advertising. Price fixing of products for market promotion is an important feature because optimize price products get more sell in the international market,

In International marketing cultural differences are huge so there is a need to make strategies for different cultures and change the strategies for other nations. Distribution strategies of the product are also a special task because of governmental regulations of countries and home countries. in the domestic marketing promotional strategies, these barriers are not included so the single strategy may enough for domestic marketing promotions.