Question

Write a marketing strategy for a indoor sports complex that should outline your strategies for product/service mix, pricing, promotion, place/location, and positioning.

1. Product/Service Strategy – what mix of products and services will you sell and how does that best meet customer needs and how does it compare to your competitors.

2. Pricing Strategy – how will you price your products/services relative to competitors, and what impact will that have on your volume of sales.

3. Place/Location Strategy – how will the proposed or current location of your business best meet the needs of your customers and/or create an advantage over competitors.

4. Promotional Strategy – how will you promote your business and how will that make customers aware of your business and motivated to buy your products/services.

5. Positioning Strategy – what values do you want potential customers to associate with your business, and how will they set you apart from the competition.

Answer 1

A marketing strategy for an indoor sports complex-

1. Product/Service Strategy – The mix of products and services that I would sell are Volleyball, Boxing, Table Tennis, Bowling, Squash, Snooker, Swimming and Badminton. The customer needs are that they want to be healthy and fit. These services are best when compared to the competitors because the competitors’ services are more of cost-oriented rather than focus on customer’s fitness. The additional services that is offered are swimming hall, Sports hall, sports hall for the ball games, Frisbee game, golf game, gymnastics hall, dressing room, lockers, etc.
2. Pricing Strategy – I would price the services relatively lower than the competitors to capture the market. The volume of sales would definitely increase because I provide good services (fitness oriented) and at lower price.
3. Place/Location Strategy- The proposed location is in the midst of a community. It is the heart of the community place as it is easily accessible by all types of customers (young and the senior citizens).
4. Promotional Strategy – The community people are the target customer segment hence fliers would be the best promotional strategy. Additionally, Facebook posts specifically meant for the community groups are the best way to attract the community members. Additionally, the services that I provide might also instigate interest in customers from other locations as well.
5. Positioning Strategy- The positioning strategy that I would prefer is the competitor approach wherein the indoor games complex is considered better than the competitor. The explicit frame reference of the competitors is the basis of my positioning. The quality of service and the competitive pricing are the elements of this positioning strategy.