Question

Consider the 8 Ps of marketing:

–Product
–Pricing
–Place (distribution)
–Promotion
–People (think training)
–Physical layout of the product
–Process (how the product/service is obtained)
–Positioning ).

Describe a situation where each of the 8Ps of marketing could be modified (if only by a little) when marketed in two different countries. You choose the example product and the two countries. If you need a citation, please feel free to use it. (Do not use the burger example in the US & India).

Answer 1

Here when we talk about the 8Ps of marketing then we usually refer to the product mix and services and the advertisements ,precisely how to sale our product.

We can see the use and importance of these 8Ps in services. Services usually refer to a situation where the utility ends after use. They end right after the moment you buy them, so generally they are perishable.

Here to study and understand these 8ps we can take any service. For example:- a salon, a laundromat or car wash center.

Now if you market a laundromat or salon service in North Korea and in India then product marketing will differ way too much.

You can set all 8ps low or high with respect to the per capita incomes or the economic conditions or TOT.

Explain furthermore!