Question

Conduct a research on the marketing and promotional strategies of the Starbucks:

Question 01: Introduction of Starbucks (100 words)

Question 02: Summarize the various promotional strategies used by the organization in implementing an Integrated Marketing Strategy. (200 words)

Question 03: Identify the risks associated with promotional campaigns and discuss how they can be prevented. (150 words)

Question 04: Design an Integrated Marketing Communication strategy for the chosen company incorporating the different elements of the Promotion Mix.(200 words)

Question 05: For the Starbucks company, design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market. You can incorporate the logo of the chosen company, though the three creative tactics—headlines, subheads, and body copy should be your own creative work. (200 words)

Question 06: Conclusion (100 words)

Answer 1

1. Introduction- Starbucks Corporation is an American espresso organization and café chain. Starbucks was established in Seattle, Washington in 1971. Starting at 2017, the organization works 27,339 areas around the world. Starbucks first wound up beneficial in Seattle in the mid 1980s. Regardless of an underlying monetary downturn with its venture into the Midwest and British Columbia in the late 1980s, the organization experienced rejuvenated flourishing with its entrance into California in the mid-1990s. The main Starbucks area outside North America opened in Tokyo in 1996; abroad properties now constitute very nearly 33% of its stores. The organization opened a normal of two new areas day by day in the vicinity of 1987 and 2007.
2. Promotional strategies-

1. That perfect, present-day plan reasoning reaches out to all that they make.

2. From the environment in their stores, to their advanced substance, to their promoting, everything looks, sounds, and feels like Starbucks.

3. Indeed, even the glasses and tumblers you can purchase in the store have a perfect, present-day configuration to them.

Starbucks' item must be high caliber to get their intended interest group to legitimize getting it. You're paying for premium espresso which implies it needs to taste superior to anything the same frosted macchiato that you could get at a McDonald's drive-through for less. It's having the capacity to make a fantastic item every time that holds individuals returning. Also their barista guarantee, that on the off chance that you don't care for your drink, they'll settle it.

Starbucks utilizes a huge assortment of channels to showcase their item from online networking to TV spots and promotions. It's their blend of promoting media that makes their image unmistakable, and it's the predictable message that runs over each time that influences them to emerge. The majority of that advancement isn't shoddy. In any case, contrasted with other major worldwide brands like Apple and Nike, Starbucks spends altogether less on their promoting can at present have an effect.

Starbucks has an incredible method for remunerating their clients who buy their items. The Starbucks Rewards program offers motivators for purchasing items with free in-store refills, free items (after a specific measure of cash is spent), and additional offers and rebates in the store. Also, the portable application makes it simple for clients to pay ahead and discover a storage area.

3. How to prevent risk- through risk assessment

Once you've set up a campaign thought – and before you do any further work on it – take a seat with your group and evaluate the hazard. Ask your group:

a). What's the most noticeably bad thing that can originate from this campaign/What's the most exceedingly bad thing that can happen?

b). In what capacity would this be able to crusade be misjudged in any capacity?

c). would we be able to possibly cause offense or potentially confine a section of our market?

d). has a comparable campaign been propelled previously and provided that this is true, did it languish any negative attention for any reason?

4. The Starbucks brand or logo is to a great degree surely understood. You can be someplace new and still recognize what sort of espresso somebody is drinking just by taking a gander at the container. Despite the fact that the viral advertising system is utilized regularly and the objective market is vast, this ought not to prevent Starbucks from endeavoring to create plans or thoughts that will pull in considerably more purchasers that will wind up steadfast clients. By guaranteeing that their image is advertised adequately Starbucks will keep on growing their market inside the business. 5. Headline- price reduction

Sub heads- in India everybody cannot afford star bucks coffee. So I would like to bring the prices down in India so that it may reach more people as like of cafe coffee day.

Body- its my personal experience, we Indians can afford a cup of cappuccino at cafe coffee day but it is not possible for us to meet the price of star bucks. Its quite costly in comparison. So I would like to bring price changes in the product of star bucks. Here in India star bucks has not reached more people. So Indians like cheap but best quality product. If they want to grow in India they need to bring changes in price list.