Question

Describe how the business/brand might use each of the TBL framework elements to enhance their image through their promotional activities.

Answer 1

Triple Bottom Line:- TBL is a theory that recommends that companies focus on social and environmental concerns as they focus can profits. TBL consists three bottom line:

1. Profit.

2. People.

3. Planet.

TBL theory insists that if a firms looks at profits only and try to ignore people and the planet, it cannot for the full cost business.

People + Planet = Social + Environmental Responsibility.

Benefits of TBL:-

1. Increased trust levels of consumers.

2. Increased credibility.

3. Reduce the cost of supplies.

4. Can viewed as a superior investment choice.

5. Lower risk.

6. Lower operating expenses.

7. Pollution control.

8. Access to services and infrastructure.

So we can say the business/brand might use each of TBL framework elements to enhance their image through their promotional activities.