Discuss the understanding of the role of non-verbal communication in cross-border business negotiation.
Non-verbal communication such as body language plays very important role in cross border business negotiation where parties follow different cultural dimensions, language and traditions. Since the parties in cross border negotiation, do not know each other and their cultural preferences, then it is the body language, gestures, eye contact and movement of other body parts, as a part of non-verbal communication, work as an ice breaker and parties become comfortable with each other. It brings the beginning of the negotiation. Hence, a confident and right body language to show right attitude towards negotiation and show respect for the interest of other parties, become the key to success in these type of negotiation. As parties become relax, proactive and trust upon each other, it becomes easier to achieve a solution that will be acceptable to everyone. It is only possible when non-verbal communication plays a role in such type of cross border negotiation.
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