Question

Personal Selling is an important technique used in the integrated marketing communications mix of a company. In what areas of skills and knowledge development, a consumer electronic retailer should train its sales people?

Answer 1

In what areas of skills and knowledge development, a consumer electronic retailer should train its sales people?

• a consumer electronic retailer should train its sales people in the technical specifications of the product to better explain to customers
• Sales people should be trained the communication skills to retain a customers attention
• They should imparted influential skills to convince customers to make a purchase
• They should be taught how to to close a deal
• They should be taught the functioning of product
• They should be taught how to handle minor breakdowns to solve the queries of the customers