Question

1. What is integrated marketing communications, and why is it becoming increasingly accepted?
2. Given the fast pace of every-day life, most people often feel there is not enough time to do everything that needs to be done. Yet, people do find time to post personal information, photos, etc., on Facebook, Twitter, blogs, and other social media sites. Why do you think people are so fascinated with social media?

Answer 1

Integrated communications advertising is a simple concept. This ensures that all modes of messaging and correspondence are closely linked together.
Integrated Marketing Communications, or IMC, at its most basic level, means combining all marketing tools in order to work in harmony together. Promotion in the promotional mix is one of the Ps. Promotions have their own blend of communication tools. All these communication tools work better when they work in harmony rather than isolation together. Their sum is greater than their pieces–as long as they always speak in one voice, every time.

Horizontal integration takes place across the advertising mix and across business functions–development, finance, delivery and communications, for instance, must work together and be mindful that their decisions and actions are sending messages to consumers.
Although different departments can support each other through data integration, such as marketing, direct mail and ads. It includes an information system for advertising that gathers and shares relevant data through divisions.
Vertical integration ensures expectations for advertising and interaction should support corporate strategies and corporate objectives at the higher level.

This' Relationship Advertising ' cements a customer loyalty bond that can shield them from the inevitable market onslaught. A strong competitive advantage is the ability to keep a consumer alive. IMC also increases profits by increasing efficiency. A coherent message has more effect at its most basic level than a disjointed array of messages. A coherent, unified and crystal-clear message in a busy world has a greater chance to cut through the' noise' of more than five hundred marketing messages that surround consumers every day.

Reliable Customer Experience Give the company and product a smooth and reliable customer experience. Consistency through various channels and product touch points* creates recognition and customer loyalty. Any contact with your product / business that a customer has should reflect the ideals that your brand stands by.
Improve Operational Efficiency Optimize and improve the operational efficiency of your organization's total marketing effort. Integrate all of the marketing activities into one annual plan. Different campaigns distributed over a year are combined into a master campaign with a greater effect than its parts.

There's no big difference between chatting online and picking up the phone at a fundamental level. In my view, the biggest difference is one-to-many contact. This is more of a concern if younger kids post something without appreciating their communication's reach or what the long-term effects might be. There has already been a lot of discussion about this issue: somebody posts an online image or text that is meant to be funny, and somehow it takes on a life of its own. Kids are too young to expect it, of course. It's cool for them to be able to post something. Their first reaction is not to care about how other people will respond, what might happen as a result of their message, or how it could be shared around. Younger users often lack the ability to dwell on such topics–to think about their communication's implications. We still lack a full appreciation of the suitability of certain interaction activities in a given social context.

Most items online are often more difficult to make sense. I have to think carefully about what I'm doing and whether I'm giving away any secrets in a face-to-face conversation. In the real world, conventions are created. But in the digital world there are also conventions. The problem is that especially younger users lack patience and intuition. Sometimes, when it comes to naming and the like, there are less obstacles because you can't see the other guy. For media literacy, this is an environment where more needs to be done to help young people develop better communication skills. Another point is that kids enjoy playing. On this front, often there is too little social correction.