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Company: PepsiCo 1.      Write various promotional strategies used by the PepsiCo in implementing an Integrated Marketing...

Company: PepsiCo

1.      Write various promotional strategies used by the PepsiCo in implementing an Integrated Marketing Strategy.

2.       Design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market.

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Answer #1

1. Write various promotional strategies used by the PepsiCo in implementing an Integrated Marketing Strategy.

  • Print advertisement
  • Creating new slogans
  • Outdoor ads
  • Conducting contests
  • Collaborates with celebrities to catch youth's attention

2.       Design an effective and creative marketing communication (print advertisement) of your own, for any one of its products for the chosen target market.

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