Question

Advertising, personal selling, coupons, and sweepstakes are forms of:

A. the marketing mix
B. management activities
C. publicity
D.promotion
E. marketing research

Assuming that about 80 percent of all businesses in Canada are sole proprietorships,
and they earn somewhere around 15 percent of the total business income, we may conclude that:

A. there are many sole proprietorships, but their average income is small.
B. the average corporation is small, but earns little income.
C. there are few sole proprietorships, and their average income is small.
D. the average corporation hires many people, but makes little income.
E. the average sole proprietorship is large, but earns little income.

A supplier of a component part has offered Karen's family a free two-week cruise if his firm gets a very large order from Karen's company. The most ethical course of action for Karen to take would be to:  

A. call the police

B. ask around and see how her boss handled such offers previously.

C. accept it if the part in question meets quality standards.

D.accept the offer.

E.politely turn it down and discuss the offer with her boss.

Answer 1

1.D) Promotion

Advertising, personal selling, coupon and sweepstakes are forms of promotion.promotion refer to the entire set of activities which communicate the product,brand or service to the user.

2.A) There are many sole proprietorships but their average income is small.

As questions says that there are 80% sole proprietorship in canda but their earnings are 15% of total business income,it means there are many sole proprietorship but their average income is small.

3.E) Politely turn it down and discuss the offer with her boss.