explain in Detail the steps and which tense to use on
how I should write a 12-20 pages of "Company profile"?
The steps to write a 15-20 pages company profile are-
1. Determine the reason for writing the profile. This is essential first step as it helps you to prepare content based on the purpose such as investment/business plan, website, etc.
2. Decide on tense and style- After identifying the purpose of the profile, it is essential to decide on the style and tense. For example, if it is a website, you need to determine the tone and content. Should it be a storyline or should it be history of facts? For example, Philips used images to tell the audience about the company profile.
3. Tell a relatable story- The history should not only be facts and figures however it should be told as a story to make the audience is on the same page.
4. Brief on mission statement – It is essential to outline the mission statement as it is the core of the business value. The business niche and the purpose of the company is required to be detailed in the company profile.
5. Consistency in format- Ensure that the content is consistent and clear throughout the profile content. For example, use the same font and text size for body paragraphs and a different style for the headers.
6. Chronological order- It is important that the company history is detailed in a chronological order instead of lengthy paragraphs. The details of the past years should be in past tense and present tense for the current year. Also, just write the achievements of the company instead of long stories.
7. Testimonials of other big brands/companies- is required to add value to the product offerings or brand. This would help to remove any consumer bias and make them potential customers.
8. Contact information – It is highly pertinent to add your/company contact information to provide easy access to potential customers. Information such as address, phone number, fax, email address can be added.
9. Conclude with a call to action- The entire company profile can be concluded with a call to action such as For further details/product details, please visit our website…
10. Proofreading and correction- It is highly essential to proof read the entire document to identify errors and correct them. Ensure that there are no grammatical or spelling errors as it reaches many audiences.
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