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Environmental scanning is always conducted before strategy formulation. Discuss the importance of both the societal and...

Environmental scanning is always conducted before strategy formulation. Discuss the importance of both the societal and task environments to strategic planning in an organization. Please elaborate! Thanks

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Discuss the importance of both the societal and task environments to strategic planning in an organization

  • strategic planning in an organization is of utmost importance for sustainable growth
  • Environmental scanning is an important phase during strategic planning
  • scanning of societal environment helps give a perspective of customers needs and wants to companies
  • Environmental scanning helps companies identify the pullution level in the locality so that they can accordingly set their emmision norms
  • Environmental scanning also helps in identifying the potential markets, which can be captured by the companies
  • Environmental scanning helps in identifying which of their products is doing good in the market and which one is not
  • Environmental scanning helps companies prepare for future with better strategies
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