The chosen company is Apple Inc., it is an American company headquartered in Cupertino, California USA.
It designs, develops and sells technological gadgets, software, and computers etc.
The quality provided by Apple is top class and it is considered to be the best in the segment, Apple has reached such heights due to the quality provided by it. Apple also believes in providing full satisfaction to its customers when it comes to quality and to counter the problem of manufacturing defects faced by the customers of the Apple. Apple has always believed in providing the best and it is doing so by designing awesome and excellent products.
Speed is a factor which can be considered in the products of a company which provides technological products such as Apple, the devices and gadgets which are manufactured by Apple are designed on the best platforms and technology which is all developed by Apple itself, this makes the devices of Apple quicker and a top performer in its segment.
Dependability means how dependable a company is and its products are, this can become a perception about some brand after its long presence in the market. The products of Apple are considered to be dependable as they perform more than what is expected from them, they are reliable and matches the expectation. The durability and ability of the products makes Apple a dependable company.
Flexibility is seen in Apple's product as Apple iPhone 6 was launched with a unique design and thereafter Apple has launched two new models as iPhone 7 and iPhone 8 with not a lot of changes in design or technology, the technology used in later generations are obviously new and advanced but are not disruptive. The software such as iOS which is developed by Apple are flexible and Apple launches its by adding some new advancements with a newer generation name.
Cost is the one factor where I believe Apple have some disadvantages as the products which are sold by this company are technologically very advanced and Apple charges a premium for that which makes it products exorbitantly high priced. Apple's products generally have a skimming pricing and Apple targets the higher strata of the society.
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