Question

Why must SMM content focus on the audience rather than the organization?

Answer 1

Social media marketing is a technique to attract customer with the help of social media presence nodes online. A customer comes into contact with our content, likes it and gets engaged with the activity associated with it.

The content used in SMM should be focused on the customer needs and preferences as the customer, once attracted towards it will try and become a customer. This behavior will give rise to repurchase and customer loyalty in the long run. So, the first step, where the customer is exposed to our content, should be extremely customer-centric and not organization-centric. If the customer doesn't see any value in the content he is exposed to, he'll get attracted to some other company's content and will give them an opportunity to serve.