Question

if you are a marketing manager in Samsung and you have Samsung 6 and already produced Samsung 8 , what you will do to promote Samsung 6 ?

subject : marketing management

Answer 1

answer-

The first thing i would do is to change the name of the samsung 6 phone because name associated with a product tells a story that product is old. It would be better to come up with new and improved name of old product. for example- Instead of calling it samsung 6 we can say Samsung 6 SE like iphone SE which is improved version of old iphone 5s or we can call it Samsung 6 2020 edition or Samsung 6 youth or lite. This way, we can introduce a old phone with new name.

The second things i would do is to reposition the old product with modifications and changes. Repositioning involved creating a new image of our product in minds of customers. This can be done by creating new tag line with samsung 6, changing color like old samsung was in black and white but new one is in red edition as well as Blue edition. Change in packaging and features like use latest processor and user interface to innovate the old one.

The third thing i would do is find its niche like Promote this samsung 6 to youth like students where it will be available in low price. This way, demand of this phone will increase in this niche market.

The fourth thing i would do is to use trending media to promote this. For example social media is one of the best platform to promote a brand at low cost and get fast response. Use FB pages, insta and Utube with social media influencers. While promoting i will tell try to tell story like connecting with target customers by showing thier past positive experiences with Samsung brand.This way, i would promote my samsung 6.