Question

You are the newly appointed Marketing Manager for Hyundai Australia and you have been appointed to the digital team. Your boss, who is a much older and technologically challenged marketing manager, wants you to review the effectiveness of digital versus traditionally advertising or in the new terminology inbound versus outbound marketing. Show that you have an understanding of the key issues when deciding which mix of old versus new advertising methods to use by:

Providing key definitions and concepts
Identifying examples of how similar companies are using both approaches in their promotions
Providing your own opinion of whether or not you think digital is superior to traditional marketing in this industry (Part 3 is worth 50% of the answer)

Answer 1

Answer 1) Traditional media is characterized as media that existed before the ascent of the web. That incorporates papers, magazines, announcements, radio, and communicates TV and post office based mail. Digital media incorporates all that you see online — online promoting, web indexes, internet based life, video spilling administrations, and sites. Digital additionally incorporates other on the web and versatile strategies, for example, geofencing, OTT (over the top) long structure video, and Digital OHH (digital out of home, for example, digital bulletins. While traditional marketing is as yet viable, it's by all account not the only method to make your item famous among your objective market. Today, innovation has developed and is empowering organizations to associate with their crowd more than ever. This is the reason it’s essential to think about the downsides of traditional marketing before putting resources into it.

Setting a marketing spending plan is a certain something, yet ensuring you get a decent profit for your venture is something different. This is the reason it bodes well to concentrate just on those marketing channels and techniques that are bound to give you the best value for your money.

The digital marketing vs traditional marketing banter is age old, and it's a long way from being done. In any case, given the headway in innovation, there is no denying the way that digital marketing can enable a business to produce qualified leads/deals without placing an imprint in the wallet. The hazard is unquestionably littler when contrasted with traditional marketing.

For certain brands, particularly the settled ones with an immense disconnected crowd, traditional marketing might be too costly to even think about ignoring. Be that as it may, for the numerous independent companies that are attempting to make an imprint on a limited spending plan, digital marketing can end up being a guardian angel. Which is the reason numerous new and old organizations are utilizing the intensity of digital marketing and re-examining the marketing channel.

Companies in automobile sector like Kia motors, Mahindra automobile, BMW motors, Range Rover etc almost all big companies have now shifted their traditional way of marketing/advertising to digital way considering the benefits, because the car decision maker in the family varies between 25-50 and this age group people use social media on active basis and are connected to the brands which they like so considering this Hyundai Australia also should adopt Digital way of marketing. In India there are many you-tube bloggers which post videos of car reviews and drive impressions etc this is also a way of promoting through digital means and because of all these facts I feel that digital is superior to traditional marketing in this industry because this age group of 25-50 is filled with people who are active on social media and they are the real target segment for automobile companies.