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SAMSUNG AND BARCELONA (SOCCER FRANCHISE) Discuss the extent of globalization in each of the chosen firms....

SAMSUNG AND BARCELONA (SOCCER FRANCHISE)

Discuss the extent of globalization in each of the chosen firms. The extent of globalization can be discussed in terms of globalization of: production and R&D, service, marketing, finance, and management. Also explain, where applicable, what factors drove globalization of the assigned firms. For each firm, please provide specific examples to backup what you state.

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Answer #1

Samsung has truly diversified and globalised by enetering into different emerging markets into segment like biotechnology, construction, solar cells, electric cars, etc. The marketing communication has been global and GAAP acceoted financial accounting is used globally with worldwide integrated supply chain management. Factors like profit maximisation, local uncertainty and growth potential drove globalisation.

Barcelona has emerged truly global by spreading its marketing and positioning across various nations. Its management has been transnational and have global presence of operations. The research and development has been emphasized on going global with universlly accepted financial accounting practices. To diversify and mitigate risks the firm has driven global.

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