Question

Marketing scenario: Congratulations. You have just been named marketing manager. Your job will be to perform...

Marketing scenario:

Congratulations. You have just been named marketing manager. Your job will be to perform the daily tasks of a marketing manager.

So what does a marketing manager do? As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.

I already know what a marketing manager does, just need to know the below.

-Your company just acquired another company that manufactures and sells packaged ice. Traditionally the company has sold in bulk to industrial users. You want to sell to consumers.

-Develop a marketing strategy for your packaged ice that includes a market penetration strategy, market development strategy, and the value proposition.

A picture or something showing the marketing of packaged ice.

please do not give me any short answers thank you

Homework Answers

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
You have just been promoted to the marketing manager of international corporation. You remember in your...
You have just been promoted to the marketing manager of international corporation. You remember in your marketing classes that intellectual property, specifically trademarks and service marks, are very important intellectual property that must be protected to ensure that your firm does not infringe on anyone else's marks. The courts have determined there are a broad range of trademarks and service marks. As the marketing manager, you need to be aware that parts of brand names or other forms of product...
Scenario below: Congratulations. You have just been hired by Hoopoe Marketing and Public Relations (HMPR) as...
Scenario below: Congratulations. You have just been hired by Hoopoe Marketing and Public Relations (HMPR) as their new networking technologist. Your first order of business will be to evaluate the current status of HMPR’s networks. HMPR has three offices, one in Toronto, which is the corporate headquarters, one in Vancouver, and another in Montreal. You are aware that there are plans to open two additional offices in Ottawa and Quebec City. You have asked Samantha, the Toronto office LAN administrator,...
Congratulations! You have just been appointed to a commission studying wage discrimination against women. Again, you...
Congratulations! You have just been appointed to a commission studying wage discrimination against women. Again, you have been pushed from the frying pan into the fire, as this is a sensitive topic. It is your role to give the background report to the commission, who will subsequently make some recommendations for anti-discrimination policy. 1) There are several theoretical models of labour market discrimination that seek to explain why men and women with equal productivity levels may not be paid the...
You just secured a job as the social media manager for a local event company that...
You just secured a job as the social media manager for a local event company that has been asked to market a major event (music festival) in Orlando, they are wanting to do everything marketing via social media only! 1. The company has no prior knowledge of social media uses and they hired you because of your knowledge, explain the benefits of social media to events and why this technology is so important to the future of events. 2. Provide...
1) You have just been hired by the county health department. Your job is to assist...
1) You have just been hired by the county health department. Your job is to assist one of your colleagues to develop interventions to improve childhood health outcomes. This colleague does not have a public health background and she has never taken a program planning course. She tells you that she is passionate about infectious diseases and has a great idea for an intervention focused on increasing immunization rates. She does not know the current health status of children in...
Q5: Imagine that YOU have just been appointed the Senior Brand Manager of Al Ain brand...
Q5: Imagine that YOU have just been appointed the Senior Brand Manager of Al Ain brand of dairy products in the UAE. Part of your job responsibility is the training of new graduates employed in the company as brand management trainees. If YOU were approached to prepare lesson details for the next batch of new trainees; provide detailed answers to the following questions and give examples with Al Ain and other dairy products where necessary: (a) Discuss 4 ways that...
Assume you have just been hired as a business manager of Pizza Palace, a regional pizza...
Assume you have just been hired as a business manager of Pizza Palace, a regional pizza restaurant chain. The company’s EBIT was $50 million last year and is not expected to grow. The firm is currently financed with all equity, and it has 10million shares outstanding. When you took your corporate finance course, your instructor stated that most firms’ owners would be financially better off if the firms used some debt. When you suggested this to your new boss, he...
Assume you have just been hired as a Finance Manager of Anjung Puteri. The company’s earnings...
Assume you have just been hired as a Finance Manager of Anjung Puteri. The company’s earnings before interest and taxes (EBIT) was RM500,000 last year and is expected to remain constant over time. Since no expansion capital will be required, Anjung Puteri plans to pay out all earnings as dividends. The management group owns fifty percent (50%) of the stock and the rest is traded in the over-the-counter market. In your finance course, you learned that most firm owners would...
Assume you have just been hired as a business manager of Pamela’s Pizza, a regional pizza...
Assume you have just been hired as a business manager of Pamela’s Pizza, a regional pizza restaurant chain. The firm is currently financed with all equity and it has 15 million shares outstanding. When you took your corporate finance course, your instructor stated that most firm’s owners would be financially better off if the firms used some        debt. When you suggested this to your new boss, he encouraged you to pursue the idea. As a first step, assume that...
The project has been performing as planned, and the team members have been exhibiting increasing levels...
The project has been performing as planned, and the team members have been exhibiting increasing levels of trust between each other. The sponsor and the buyer have been satisfied with the delivery of business value, and user acceptance testing results are positive. A technical expert consulting with the team has expressed concerns that the team is not in agreement on the best way to deliver to the next review. If the project manager wants to support the team in reaching...