Question

What would motivate a company to pursue a global strategy and what's necessary to achieve a successful program?

Answer 1

TO gain its economy of scale in the global market and to reach out to the more diverse customer base and its expansion plan in other emerging market compels a company to think of an international or global strategy. This strategy focuses on the expansion of the company, successful revenue generation form the new market and becoming a market leader etc.

It is necessary to have that much of infrastructure in technical form as well as human capital to invest more in the global strategy to make a program successful. It should have well chalked out a plan for global strategy and well-equipped leaders and managers who can manage their role and the team in global environment. A company should be well aware of the cultural differences and different customs of other nation.

These above traits help a company to perform well