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What is Tesla’s global strategy, including both marketing and manufacturing?

What is Tesla’s global strategy, including both marketing and manufacturing?

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Answer #1
  • Tesla's main goal is to bring the maximum number of electric vehicles to its consumers. It reach its consumers in the ways: by selling electric vehicles from its large network of showrooms and online, and sale of its patented electric component to other automobile to stimulate and design.
  • Tesla do not require to pay to advertisements to increase its sale. Word of mouth and coverage of free media is enough to increase its demand. Tesla have built a strong brand strategy that needs less advertisement and promotions.
  • By investing in batteries and producing them in bulk and different ways, Tesla has a better manufacturing strategy globally. Tesla also account for the components needed by the consumers to use its product in a better way.
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