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What would a global marketing strategy consist of? What would you take into consideration during planning?...

What would a global marketing strategy consist of? What would you take into consideration during planning? What would be the benefits of a marketing strategy?

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A global marketing strategy consists of a standard name of brand, uniform packaging, similar products quality wise, advertisement with similar messages but MOST IMPORTANTLY the market strategy should incorporate the regional need of people, their likes, dislikes etc in order to get successful in a particular region. For example, domino's in India makes pizza keeping in mind the Indian flavours and hence, is a huge success here.

Benefits of marketing strategy is that one has a well researched plan to stick to and therefore, the chances of success increases.

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