Question

What global operations strategy is most descriptive of McDonald’s? Proper explanation with reasons.

What global operations strategy is most descriptive of McDonald’s? Proper explanation with reasons.

Homework Answers

Answer #1

Mcdonald operates in truly multi domestic strategy as its localisation and customisation of products is major feature as against mass standardisation. McDonald's pursues innovative solutions depending on customer preferences in the market it operates and changes its product depth and width to differentiate and stay competitive. Overall it provides value for money to customers and meets their demands and tatses globally.

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