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The fact that consumers use language isn't something that economists in the last century have paid...

The fact that consumers use language isn't something that economists in the last century have paid much attention to. Suppose "praise" is something people are willing to work for. How does this modify economics in McCloskey?

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McCloskey defines praising as an important asset of communication before criticising any economist. Earlier the ecinomists and political leaders openly criticised leading to lot of cold wars. However praising someone for efforts snd then offering criticism always looks constructive and creates much more impact than direct criticism does.

Hence people love praise for their work and slight criticism coupled with sufficient praise brings out best efforts and even more efforts and substantial results .

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