Question

Q4 Social marketing subscribes to a Utilitarian Ethical Model because it prioritises ends over means. Discuss.

Answer 1

The Utilitarian Ethical Model is a model which helps in determining what is right and wrong based on the outcome of a decision. According to this model, the best deed or what is right is determined by how much goodness is it bringing to the population. The right choice is when the outcome is favorable for greatest number of people. When it comes to the social marketing, it tends to follow the utilitarian ethical model because it tends to prioritize how much profit and positive it is bringing to the business as well as the customer based on the decision. This means that through the social marketing adopting this model, they focus on decision which brings a good outcome to most of the population. This means that the social marketing aims at bringing more customer satisfaction which means the outcome is more productivity and higher profit in the business.