explain some ethical issues relating to business sales and marketing by critically analyzing a debate over which moral principles should regulate business consumer interactions.
Some of the ethical issues relating to business sales and
marketing over which the moral principles should regulate business
consumer interactions are discussed below-
1. The claims made by the company with respect to the product uses
must be genuine and validate their claim.
2. If the product is in dealing in health related products it must
justify it claims such as free from artificial colors, no added
sugar etc
3. There are certain products which mention the actual weight of
the product, this must be as per the claim made by the
company.
4. The product must mention the correct expiry date in order to
make the consumer aware.
5. The company must be able to validate it claims which are made in
the advertising such as "As per the dentist recommendation this is
the best toothpaste"
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