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Discuss the role of social media in pharmaceutical marketing. (Answer with much detail)

Discuss the role of social media in pharmaceutical marketing. (Answer with much detail)

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Social media plays an important role in every person's digital life. Patients are using social media to search for their health problems and treatment. Therefore the pharmaceutical companies come into social media to provide such information. For example when an individual gets a symptom, he searches in the social media and does research regarding their health. Pharmaceutical companies not only invests in research of their drugs but also for advertising their products. These companies use Facebook to interact with the patients directly. They provide information regarding the uses, interactions and side effects of the drugs and sell them.

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