Question

A politician wants to know if his political advertisements are effective at communicating his message and convincing people to vote for him. He creates an ad and posts it on social media. At the end of the ad, there is a link to a survey asking about their opinion of the politician.

The responses to the survey indicate that people are aware of his message and are likely to vote for him. He concludes that his ad is very successful and invests more money in circulating it.

Which of the following would improve his study?

1. Survey the population to determine what percentage is likely to vote. Select one

a. improves the study

b. irrelevant to the study

2. Ask people about their voting preference before and after viewing the ad. Select one

a. improves the study

b. irrelevant to the study

3.Ask people who have not seen the ad about their voting preference. Select one

a. improves the study

b. irrelevant to the study

4.Survey the population to determine what percentage uses social media. Select one

a. improves the study

b. irrelevant to the study

5.Track how many people saw the ad but did not take the survey. Select one

a. improves the study

b. irrelevant to the study

6.Track the proportion of the population that have seen this ad. Select one

a. improves the study

b. irrelevant to the study

Answer 1

1.Survey the population to determine what percentage is likely to vote.- improves the study.

2. Ask people about their voting preference before and after viewing the ad.- improves the study

3. Ask people who have not seen the ad about their voting preference.-improves the study

4. Survey the population to determine what percentage uses social media.-improves the study

5. Track how many people saw the ad but did not take the survey.- irrelevant to the study

6.Track the proportion of the population that has seen this ad.-irrelevant to the study