Question

Write a detailed summary paragraph of Cinemark's Current Corporate and Business Strategies. Use Cinemark's website as source.

Answer 1

The current corporate and business strategies of Cinemark are discussed below:

• Regularly providing access to newest movies and content from Hollywood studios to people.

Cinemark provides all the new releases of Hollywood in its theatre, as soon as the movie is released people can go visit and watch it in a Cinemark theatre, with this Cinemark creates an image in the minds of its customers that this theatre always provides them with the newest content.

• To provide larger than life and quality movie viewing experience

Cinemark has always believed in providing moviegoers with experience which is unique and world class quality at their theatres, this has kept its market share intact.

• To provide huge discounts on cinema tickets

Cinemark's one strategy is to provide huge and delicious discounts on its dramatically overpriced tickets.

• Cinemark is expanding its market to different parts of the world.

Cinemark now is present in Latin America as well where the penetration of internet media is low and people are still going to movie theatres to watch movies. After the shrink in market in the US this is a good strategy to expand to other markets in order to have sustainability.

• Cinemark has recently invested in new technologies like 3-D theatres and IMAX style screens in the US.

After the shrink in market and people not going to theatres because they can create theatre like experience at home, Cinemark has tried to capitalise on new technology where it is adding more number of screens with technologies like 3D and IMAX which can’t be created at home, such technology promotes people to come and watch movies at theatre. With the Cinemark has tried to maintain its positive and growing revenues even after the shortfall in number of cinemagoers in the US market.

The above strategies can be seen from the Cinemark's official website also the most visible and helpful strategy from Cinemark’s point of view is expanding into newer markets either under the Cinemark brand name or through subsidiaries where people are still going to theatres to watch movies.