Question

Write a paragraph or more talking about McGraw-Hill Education's promotion strategies.

Answer 1

McGraw-Hill Education has started to sell their products directly to students. They have adopted a business to business model targeting faculty as well as students. As students have transformed to digital textbooks from printed ones, it has very much increased the gain over the supply of textbooks. Mainly McGraw-Hill Education has adopted a communication strategy which includes direct to student marketing efforts through online outlets because of increasing demand of online material. Such strategies are long term ones to take control of the textbook supply market.