Question

Consider the case of a developed group, where all members have been socialized. What are the ben- efits to the individuals of norm conformity? What are the benefits of not conforming to the group’s norms? What are the benefits to an organization of conformity? What are the benefits to an organiza- tion of nonconformity?

Answer 1

Norms are basically the standards of code of conduct that the group has a consensus for. It basically defines a boundary between the accepted and the unaccepted behavior.

Socialization is the process by which a person develops his personal identity and relates to the society as per his individual norms, behaviors, beliefs and values.

Conformity is nothing but compliance with the standards of the group.

The benefits to an individual of norm conformity are:

• Conformity to the group norms, gives a sense of security and relatedness to the individual
• Conformity increases the trust quotient of an individual
• Conformity enhances the honesty and integrity qualities of an individual
• The individual is able to express his thought clearly
• The individual exists in synergy with others in the group

The benefits to an individual of not conforming to group norms are:

• The individuality of the person stands out
• It makes the person opinionated and strong willed
• The individual has the courage to question the system
• Innovation, creativity and self instinct enhances of an individual

The benefits to an organization of norm conformity are:

• Loyal customer base is easy to build
• Consumers can relate with the brand
• Easy market entry of the company
• Ethical business standards is maintained across business
• The customers trust the brand

The benefits to an organization of not conforming to group norms are:

• Path breaking innovation can happen in business
• The business maintains its uniqueness
• Though customers are difficult to win, but once they are pleased, they remain life long loyal to the brand.