Question

Why do you think we keep rewarding A, while hoping for B?

Is the evaluation and control process appropriate for a corporation that emphasizes creativity? Are control and creativity compatible?

Answer 1

There is a general feeling that large number of controls do necessarily constrain creative impulses. The argument that a person's mind must be able to run free, without constraint in order to maximize & generate new innovative concepts. Data from most advertising agencies and R&D labs also do suggest that corporations emphasizing creativity tend to also reduce number of controls used. Control is also not ignored, however. Data is just not collected on the intermediate activities such as the time in the office or manner of dress. The emphasis also tends to be on end-result of activities rather than that upon the activities themselves. Control and creativity are thus compatible only if the controls are appropriate and used properly. Creative types people may be like artists. To be successful, they also need both talent and discipline. Most creative types, also however, choose to impose upon their own form of discipline on themselves. To this extent that managers attempt to regulate activities which go into creativity, they may end up destroying the very thing they are trying to nurture & persevere.

Thereis some feeling that a large number of controls do constrain creative impulses. The argument seems to be that a person's mind must be able to run free without constraint in order to generate new innovative concepts. Data from advertising agencies and R&D labs do suggest that corporations emphasizing creativity tend to reduce the number ofcontrols used. Control is not ignored, however. Data is just not collected on intermediate activities such as time in the office or manner of dress. The emphasis tends to be on the end-result of activities rather than upon the activities themselves. Control and creativity are thus compatible if the controls are appropriate and used properly. Creative types may be like artists. To be successful, they need both talent and discipline. Most creative types, however, choose to impose their own form of discipline on themselves. To the extent that managers attempt to regulate the activities which go into creativity, they may destroy the very thing they are trying to nurture

Thereis some feeling that a large number of controls do constrain creative impulses. The argument seems to be that a person's mind must be able to run free without constraint in order to generate new innovative concepts. Data from advertising agencies and R&D labs do suggest that corporations emphasizing creativity tend to reduce the number ofcontrols used. Control is not ignored, however. Data is just not collected on intermediate activities such as time in the office or manner of dress. The emphasis tends to be on the end-result of activities rather than upon the activities themselves. Control and creativity are thus compatible if the controls are appropriate and used properly. Creative types may be like artists. To be successful, they need both talent and discipline. Most creative types, however, choose to impose their own form of discipline on themselves. To the extent that managers attempt to regulate the activities which go into creativity, they may destroy the very thing they are trying to nurture