Question

How can Google be successful in the display advertising business? What other areas of growth are likely to be pursued by Google in the future?

Answer 1

Google has proven itself as one of the most prominent beneficiary for providing advertisement services to different businesses. Google has been consistently evolving its advertisement structure by changing the level of advertisement as well as implementing a change in its process to create a better impact on availability of opportunities for the organisation to successfully assess the criteria of maintaining the standard the operation. This type of availability and their total hold on internet is definitely changing the structure of operation for any advertisement business trying to find a way of advertising online.

Google can implement new structure of of display advertising where it can expand Google AdSense to a level where each and every website that is searched through Google is in collaboration with the same and displaying ads should be your priority. This type of structure would enable Google to increase its adaptability in different websites and provide better availability of opportunities to create better revenues from the same market. High quality standard in Operation as well as providing consistent delivery of display advertising with the help of convergence which would be turned into the different platforms of the internet would be the most appropriate way of implementing the specific structure of advertisement in The respective environment.

Google can invest in big data analysis as well as being an internet service provider and implementing the specific structure over their platform. This would increase their adaptability in the respective environment and provide adequate level of support in their business operations that could be pursued by Google in future.

P.S.- Please leave a comment if any explanation is needed.