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How can Google be successful in the display advertising business? What other areas of growth are...

How can Google be successful in the display advertising business? What other areas of growth are likely to be pursued by Google in the future? Why?

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Answer #1

How can Google be successful in the display advertising business

  • Currently, Yahoo! and Microsoft’s MSN are leaders in display advertising because they can put ads on their own websites such as Yahoo! Finance and MSN Money
  • Google has purchased Youtube for this purpose
  • Google also recently purchased DoubleClick, an advertising exchange where ad agencies bid for placement of ads on websites

What other areas of growth are likely to be pursued by Google in the future? Why?

  • Google could invest in new product line ups of it mobile phones
  • Google glasses should be pusued as they are most talked about in the past
  • Google could also enter into social media website like Facebook
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