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What has been Novartis’ approach for growth in foreign markets, and how successful has Novartis been?

What has been Novartis’ approach for growth in foreign markets, and how successful has Novartis been?

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Answer #1

Novartis has been focussing on the emerging markets for fuelling growth in the future as the population in the developed market is declining and aging. In these markets, Novartis has continued to innovate and expand. It has primarily focussed on the generic space to expand in these markets given the spending power of the population in these markets.

So far Novartis has been reasonably successful with over 25% of revenues coming from newer geographic regions and this is expected to continue in the future.

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