The mission and vision statement provides the purpose of the firm and is part of which level of strategy:
a. The "Functional" level
b. The "Corporate" level
c. The "Business" level
d. The M & V is not a strategy
The correct answer is option b.
Corporate level strategy is nothing but the strategic decisions taken by the business that has direct effect on the entire organization. Mission statement is nothing but the bigger picture of the company's vision. Mission statement helps in setting business goals. Mission statement gives clear picture of company’s values and principles. The vision statement of the company should be clear in which can lead to a positive work culture by creating strategies for the betterment of the workplace.
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