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Explain the principal value of a vision and mission statement. BUSINESS STRATEGY COURSE

Explain the principal value of a vision and mission statement.

BUSINESS STRATEGY COURSE

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- The principal value of vision and mission statement are -

Strategic planning starts with the creation of an organizational reason.

The vision statement centers around tomorrow and what the organization wants to become, whereas the mission statement centers around today and what the organization does.

According to (David and David, 2017), the mission statement answers the inquiry "What is our business?', and the vision statement answers the inquiry "What would we like to turn into?".

The two of them create a short reason statement that explains the reason of the company's presence. Both vision and mission statements ought to be suffering, inspirational, clear and steady with broadly shared company convictions and values.

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